GIF to promote Prague for the Prague Tourism Office.
My aim was to create an animated GIF to promote Prague as a tourist destination for sophisticated, cultured and professional young people. I feel this has been achieved in my final outcome by it using Prague’s culture and beauty alongside a captivating design, which will make people want to visit Prague.
By only showing parts of the image of Prague, it entices the viewer to want to see the whole thing. Not only that, but by me using a painting of Charles Bridge opposed to a photograph, it makes the GIF even more inviting and makes the viewer want to see what it looks like in real life.
Client: Prague Tourism Office
Category: Campaign, Animation
The Trick Book Cover
Book cover designs for The Trick by Patrick Johanneson.