nationwide: on students side

D&AD New Blood Nationwide Brief

 

Description

For young adults, dealing with your finances for the first time is complicated and often gets overlooked with serious consequences. My solution is to make dealing with your finances engaging and fun. To achieve this I have created a mobile App, which can be thought of as your own financial advisor in your pocket. This allows the account to be split into mini-accounts and ensures there is enough money available in each. To avoid nasty surprises, spending limits can be set and there is ‘Nagatha’ who is there when Mum isn’t around to nag you.

 

Client

Nationwide

 

Date

2016

 

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Nationwide: on students side

D&AD New Blood Nationwide Brief

 

Description

For young adults, dealing with your finances for the first time is complicated and often gets overlooked with serious consequences. My solution is to make dealing with your finances engaging and fun. To achieve this I have created a mobile App, which can be thought of as your own financial advisor in your pocket. This allows the account to be split into mini-accounts and ensures there is enough money available in each. To avoid nasty surprises, spending limits can be set and there is ‘Nagatha’ who is there when Mum isn’t around to nag you.

 

Client

Nationwide

 

Date

2016